Asia Express - Consumer Electronics
Alibaba, Haier Team up to Launch Smart TVs
November 28, 2014

Alibaba Group has announced a partnership deal with Haier Electronics to jointly launch new smart TVs that provide users with access to the e-commerce company's Taobao and Tmall online marketplaces, video games, and home digital entertainment programs such as content from Lions Gate Entertainment, reported United Daily News on November 27. Moreover, Alibaba, Haier, and Gome also signed an O2O (Online to Offline) agreement aiming to promote the new smart TVs in over 1,000 chain retailers across China. The Alibaba-Haier smart TVs feature voice recognition function and are available in three sizes—42-inch, 48-inch and 55-inch models.